|
|
 |
|
|
|
|
 |
 |
 |
|
 |
We propose new lifestyles to consumers
through the development of solution products. This is the basic stance of IRIS OHYAMA.
This becomes possible by thinking about all elements that determine the value
of goods, such as function, quality, size and design, from the “perspective of
the consumer” instead of the “producer.”
|
![[Solution]](img/t_moji03.gif)
With security consciousness about information increasing, sales of our shredders
are steadily expanding. We have a wide range of products excellent in functionality,
not to mention design and operability, such as silent type products that minimize
shredding sounds in operation, and shredders that are capable of shredding media
such as CDs and operation, and shredders. |
|
 |
|
|
 |
| For example, one product that was born
from the perspective of consumers is “RV Boxes” which are dedicated for leisure.
Talking about containers at the time, simple-designed containers for industrial
use were predominant, focusing on storage capability and portability. This type
of container was also used in the leisure scene. However, one of our staff was
suddenly inspired on a skiing trip: “It would be convenient if I could change
my shoes, sitting on the container.” This straightforward approach took root
in development. A robust container that serves as a chair and stool would be
useful in the field of camping, fishing and car washing. In the development stage,
it went by the nickname “Bench Box.” Afterwards, a robust container with a focus
of sitting on it was called “RV Box.” This product experienced explosive sales,
accelerated by its excellent styling suited for outdoor scenes, and now is available
in new variations including a slim size, enclosed type, and a type with keys. We
never forget the position of a consumer, as well as a producer, and overlook
the sense of dissatisfaction and want in our immediate circle. This type of attitude
is a clue for the creation of hit products. |
 |
|
Recently, emergency supplies have gathered special attention. We have developed
various products such as items that prevent furniture from falling during earthquakes
and tools that are useful in emergencies. In addition, we have ensured a stable
supply by creating a stockpile of emergency supplies and tools that are at peak
demand in times of emergency in our factories throughout the country. |
|
|
|
|
![[Lineup]](img/t_moji04.gif){kind=small}
