TOP > STRENGTHS OF IRIS OHYAMA GROUP

Sales Aid Staff (SAS) who assume a role of communicator to help customers understand the features and functions of our products.

Sales Aid Staff (“SAS”), which we began dispatching to our buyers from 2002, assume an active part in 700 stores around the country. Different from foods and clothing items, “functions” are important in our products, but these only become understood by using our products, I am worried about pet odors. “Flowers don’t bloom beautifully.” SAS addresses these types of dissatisfaction and needs of customers and introduces the most appropriate products. SAS has become indispensable to IRISOHYAMA that creates solution products. In addition, SAS exercise their ingenuity so as not to let their sales floor end up a mere storage site, preparing original POP and other action plans. Stores that introduce our SAS system have obtained visible results such as increases in merchandise turnover rates, and in the future the number of stores that introduce SAS will increase.

A seminar is held for regional SAS once every 2 or 3 months. Information exchange with other sales staff also becomes a clue for sales promotion.

SAS who have direct contact with customers are also a treasury of sales data. Information that can be obtained only from dialog with customers, such as based on what standard customers choose products and what kind of dissatisfaction they have with existing products, is accumulated by SAS and conveyed to their supervisors in the form of a business diary, and then the feedback is sent to the product development department of the head office. Such information becomes a clue for the development of new solution products.