Product Development
All Solutions Start from the “User-in Concepts”
We believe that manufacturing is not the goal but a means to a solution to everyday living. It is neither product-out nor market-in. When you become a user yourself, that is where you will find the real solution.
Product Concept
Affordability
Typical price setting
Price Setting in IRIS Group
New Product Development Meeting held every Monday (Presentation Meeting)
We thoroughly examine every aspect of a new product in our Weekly Development Meeting; functionality, design, and pricing. All departments involved in development gather to watch the executive management make swift, on-the-spot decisions in real time. Our rapid product development is possible only through our close interdepartmental collaboration, in what we call the "Holistic Collaboration Method".
Holostic Collaboration Method
