Product Development

Home Appliance Division Home Appliance

Focusing on problems we haven't faced yet, we develop products from the consumers' perspective.

  • Each of our products are developed from our employees who are people just like our customers. We share the same inconveniences and problems as anybody else, and that is where we get our inspiration. This shift in perspective is what allowed us to breathe life back into the stagnant appliance market. We entered the appliance market in 2005, and created our efeel brand with our light-weight appliances. From 2011, we made several products that alleviate inconveniences for the consumer. We will continue to make products that can only be made from a consumer perspective with our experience and know-how. We created a rice cooker with a micro-computer to be able to vary the cooking style to fit the 31 different brands of rice.
  • A 7-pound vacuum cleaner with a powerful battery makes cleaning easy.
  • Circulators
    Circulators
    LED Ceiling Light
    LED Ceiling Light
    LED Bulbs
    LED Bulbs
    Grilling Microwave
    Grilling Microwave
    Futon Dryer
    Futon Dryer
    Desiccant Dehumidifier
    Desiccant Dehumidifier
  • store shelf
    Appliance Mall We coordinate store space for home centers along with with our shelving and POP labels.
    store shelf
    Air Purifier