Focusing on problems we haven't faced yet, we develop
products from the consumers' perspective.
Each of our products are developed from our employees who are people just like
our customers. We share the same inconveniences and problems as anybody else,
and that is where we get our inspiration. This shift in perspective is what allowed us
to breathe life back into the stagnant appliance market. We entered the appliance
market in 2005, and created our efeel brand with our light-weight appliances. From
2011, we made several products that alleviate inconveniences for the consumer.
We will continue to make products that can only be made from a consumer
perspective with our experience and know-how.We created a rice cooker with
a micro-computer to be able
to vary the cooking style to fit
the 31 different brands of rice.
A 7-pound vacuum cleaner with a powerful battery makes cleaning easy.